In an online shop you can control a wide range of functionality. For example

• Products characteristica (name, description, technical info, price, weight, pictures, dokuments, related products etc)
   
• Product structure (which categories/families and groups a product should belong to) + special behaviour (discount on prices, product in promotion and/or highlight as new etc.)
   
• Everything related to the purchasing process (taxes, shipping/delivery costs, currencies, payment types etc.)
   
• View in-depth statistics over use and conversions, directly in the Backoffice
   
• Content of emails sent out to visitors (f.ex. upon registering as user, finishing a purchase, receiving a gif voucher etc)

A variety of advanced functionalities can be included, for example:
 

• Mobile shop
  With the rise in internet use from mobile devices, more people look for AND buys, the item they want - directly on the mobile phone.
   
• Dynamical newsletter
  (you pick any content you want into a design template - and send it out to your newsletter recipients)
   
• Package products (sell more products in a package and offer your customers a discount when they purchase the complete package)
   
• Gift vouchers
  Let people buy a gift voucher for your online shop. The recipient can then shop products in the shop.
   
• Discount systems (give selected customers special discounts on products, groups of products or all available products. Create promotional codes on specific products to give a special discount to f.ex. Facebook users or newsletter recipients)
   
• Commentary/rating systems
  Allows your customers to rate/comment on the products
   
• Searches with suggestions (gives suggestions as you type searchword or -phrase)
   
• SmartLink dictionary to explain technical terms (add explanations to the dictiionary, check texts for SmartLink - and the visitor will get a popin explanation of special/technical words, when mousing-over them)