A journey from Implementing Agreement within the International Energy Agency - to global authoritative voice on Ocean Energy

OES is an international, country-based organisation committed to facilitate and co-ordinate ocean energy research, development and demonstration through international co-operation and information exchange. 

Since it was born as an Implementing Agreement within the IEA (International Energy Agency), OES has undergone a massive change, resulting in a workprocess for a new communication strategy and identity in 2011.

VOI Communication was involved in the process of developing and implementing online communication strategy - and has since also delivered:
 

• Graphical identity 
  - New name, logo and taglines
  - Stationery (business cards, paper/envelope, presenation templates etc)
  - Brandmanual for all platforms
   
• From strategy to implementation (online communication)
  - Analysis of current situation
  - Analysis of competitors
  - Specification of desired situation & measurerable goals
    (specification requirements, plan for implementation)
  - Action plans for targeted communication
   
• OES webportal
  - Educational articles within Wave, Tidal, Current, Salinity and Thermal energy
  - In-depth articles on specific technologies/challenges
  - News and events (incl. agents and newsletter)
  - Internal + external library with scientific documents
  - Presentation of activities within each member country
   
• Online Annual Report
  Since 2014 OES has replaced its written annual report, with an online version. This allows the user to browse, throughm search in and share all available information from - and takes advantage of the possibilities of online interaction.
   
• Internal cooperation tools
  Being constituted by 20+ countries who only meet physically two times pr. year, requires good online tools in order to facilitate internal discussions and 
  decision making. Hence we developed:
  - Extranet for internal communication + knowledge-storing facilities
  - Voting system (handles voting procedures within the international committee)
   
• Maintenance and optimisation tasks
  - SEO (Search Engine Optimisation)
  - Hosting, backup, security (mail & www)
  - Statistical reports. Tracking and analysis of traffic, use and conversion
  - Ongoing changes, improvements and support​

You can VISIT OES here